Discovery-owned Eurosport has expanded its deal with The All England Club to present all matches of the Wimbledon tennis tournament live in an additional 16 countries.
The new agreement adds to existing deals for other tennis tournaments and means the pan-European network will show all four Grand Slams – Wimbledon, the Australian Open, Roland-Garros and the US Open – in 25 countries across the continent.
From next year’s Wimbledon, Eurosport will additionally show all matches on its channels and Eurosport Player service in Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Finland, Hungary, Iceland, Kosovo, Macedonia, Montenegro, Netherlands, Norway, Romania, Serbia, Slovenia, and Sweden.
The three-year deal includes exclusive TV and digital rights for the 2017 to 2019 tournaments.
Eurosport will also have live exclusive coverage of Wimbledon in Albania, Bulgaria, Finland, Hungary, Iceland, Norway, Romania and Sweden. This adds to Eurosport’s existing exclusive coverage in Belgium, Russia and Ukraine.
In June, the channel announced it was to share Wimbledon coverage with UK pubcaster BBC from 2016 to 2020 – the first time a commercial broadcaster has held rights to the tournament since British Satellite Broadcasting in the early 1990s.
The company said that further territories may be added ahead of The Championships 2017.
Eurosport held no rights to Wimbledon to as recently as 2014, before showing The Championships in Belgium from last year.
Parent firm Discovery holds a pan-European deal for Olympics rights through to 2024, which it sealed for US$1.4bn last year.