Etspueler upped at Red Arrow

MIPCOM: Germany’s Red Arrow Entertainment Group has promoted Nina Etspueler to the role of executive VP of creative operations.

Nina Etspueler

The promotion means Etspueler will act as deputy to Michael Schmidt, chief creative officer of the production group, and assume responsibility for managing the creative operations team.

The exec will continue to focus on identifying and developing TV formats together with the creative teams within Red Arrow’s network of production companies plus distribution arm Red Arrow International.

Etspueler, who was previously senior VP of development and content strategy, will also be responsible for consulting with internal and external partners on the group’s roll-out of global IP and productions.

Etspueler rejoined Red Arrow in 2014 having left the company in December 2012 to be a producer for the ProSieben comedy format Circus HalliGalli.

Red Arrow is part of ProSiebenSat.1 Group, which Etspueler began working for in 1999 as a talkshow producer. She moved over to entertainment in 2002 and has been responsible for numerous comedy formats including Elton vs Simon and Comedystreet XXL.

She recently oversaw the roll-out of formats including Kiss Bang Love, Look Me in the Eye, Old People’s Home for 4 Year Olds and Buying Blind.