Endemol Shine revamps US brand team

Endemol Shine North America has revealed its new-look brand partnerships, research and social media/digital teams.

Petteway joins from
Universal Music Group

Tamaya Petteway is now senior VP of brand integrations and partnerships, after joining from Universal Music Group where she was VP of partnership marketing and development.

Meanwhile, there are promotions for Marisa Hammonds, now VP of digital and social media; Kevin Ivey, VP of research and insights; and Kelia Tardiff, VP of brand partnerships.

The new Digital, Brand and Audience Development group will be led by Vivi Zigler, president of digital, brand and audience development, Endemol Shine North America.

Kevin Ivey, VP of
research and insights

The division includes digital and social media for television, research, brand integrations and partnerships, franchise management and licensing.

“We’ve now developed a structure that puts marketing, research, brand partnerships, licensing and digital all into one operational unit, allowing us to be creative, nimble and effective in launching a television show, creating a digital network or developing a campaign for a brand partner or licensee,” said Zigler.

Endemol Shine North America, which recently closed its in-house formats division, produces a slew of unscripted shows including Big Brother for CBS, MasterChef for Fox, NBC’s The Biggest Loser, Wipeout on ABC, Fake Off for TruTV and Aloha Vet for Nat Geo Wild.

Endemol Shine Group was formed late last year by the merger of Endemol, Shine and Core Media, with the firm’s wider structure revealed in December.