Endemol Shine orders in Curry

Endemol Shine North America has signed an exclusive deal with chef Ayesha Curry and her US prodco Yardie Girl Productions, which was recently set up with New York- and LA-based Flutie Entertainment.

Ayesha Curry

Endemol Shine will work with TV and social media personality Curry to develop original unscripted content.

The production giant will also work in conjunction with Flutie Entertainment, which has managed Curry’s output, by supplementing its work in licensing and brand partnerships for Curry.

The chef is set to co-host ABC’s forthcoming season of The Great American Baking Show and also hosts her own series, Ayesha’s Home Kitchen, on Food Network in the US.

Sharon Levy, president of unscripted and scripted television for Endemol Shine North America, said Curry “is redefining the way audiences connect with celebrities, brands and content.”

She added: “We’re already developing a number of potentially groundbreaking projects with Ayesha to front and we’re collaborating with her to executive produce others with our team.”