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Endemol Shine merges US duo

Endemol Shine Group-owned US production duo True Entertainment and Original Media are being merged to form a new company.

Glenda Hersh

Glenda Hersh

The merged outfit will be known as Truly Original and will be head up by Emmy-winning producers Glenda Hersh and Steven Weinstock, who founded True Entertainment in 2000 prior to its purchase by Endemol in 2003.

Hersh and Weinstock will serve as co-presidents and co-CEOs of Truly Original, which will remain a subsidiary of Endemol Shine North America. The pair had been named co-presidents and co-CEOs of Original Media in April 2015.

The new company will centralise production, post-production, business and legal affairs departments but will maintain the True Entertainment and Original Media creative labels. No job losses are expected.

True Entertainment’s shows include The Real Housewives of Atlanta and Vanity Fair Confidential, while Ink Master and Swamp People originated from Original Media.

Steven Weinstock

Steven Weinstock

Staff from both production companies will be brought together as a unified team, Endemol Shine said, with the merger coming after Original Media’s founder Charlie Corwin left his role as co-chairman and co-CEO of Endemol Shine North America last year.

Hersh and Weinstock said the merger “represents a blending of the respective strengths of two successful production companies, while maintaining the creative identity of each.”

They added: “We look forward to continuing to execute at the highest levels of creativity and innovation for our network partners, and to offering our executive and production talent even greater opportunity as our business continues to evolve.”

Cris Abrego, chairman at Endemol Shine Americas and CEO of Endemol Shine North America, said: “With their sharp creativity and singular vision for leadership, Steven and Glenda have built and shepherded two of our industry’s most prolific, successful and distinguished production companies.”

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