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Endemol Shine makes Initial BB hire

Endemol Shine UK has appointed a dedicated creative director for its veteran social reality format Big Brother.

Denis O'Connor

Denis O’Connor

Denis O’Connor will have creative leadership of Big Brother and spin-off show Big Brother’s Bit on the Side, both of which will air their latest seasons in the UK on Channel 5 (C5) this summer. He will also oversee future series of Celebrity Big Brother.

O’Connor takes up the newly created post immediately, reporting to Nick Samwell-Smith, MD at Endemol Shine UK-owned prodco Initial.

He has been exec producer on Big Brother and Celebrity Big Brother for three years, alongside Katy Manley and Susy Price, and exec produced the show’s final series on Channel 4 (C4) in 2010.

C5, which picked up Big Brother after it had been on rival C4 for 10 years, recently extended its deal for the show with Endemol Shine UK for a further three years, with the reality programme set to air until 2018.

Big Brother launched in the Netherlands more than 15 years ago. Last year, 25 series of the format aired in more than 70 countries.

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