Endemol Shine lines up CokeTV deal

Endemol Shine Beyond has teamed up with drinks manufacturer Coca-Cola in the UK on a new branded YouTube channel.

CokeTV in Germany attracted over 268,000 subscribers

CokeTV is being launched with creative agency Ogilvy and extends a similar channel in Germany, which has attracted more than 268,000 subscribers and 29 million views since it started in 2014.

The channel will feature UK YouTube stars Manny and Dodie who will work on short episodes that focus on themes including gaming, sport and music, with the hosts and special guests taking on challenges and learning new skills.