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Endemol Shine grows Wasserman’s role

Endemol Shine Group has reshuffled the senior executive line-up at its Latino-focused operation in Miami.

Michelle Wasserman

Michelle Wasserman, Endemol Shine Latino’s senior VP of international business and content development since 2012, has been made senior VP of format licensing and content development.

Wasserman had been responsible for all format distribution and marketing strategies as well as coproductions for Endemol Shine in Latin America (outside Brazil).

She has sold and overseen local development of Endemol Shine formats in Latin America including MasterChef, Big Brother and My Name Is.

Wasserman will now work to expand Endemol Shine’s businesses across all genres and platforms while retaining her previous responsibilities.

She reports to Laurens Drillich at Endemol Shine Latino, which is a division of Endemol Shine North America and produces Spanish and Portuguese-language operations across Latin America.

Its recent ventures include newly launched studio Endemol Shine Boomdog, which produces original content for both the US Hispanic and Mexican markets.

“Michelle has done a phenomenal job leading our format distribution efforts across Latin America for the last six years, expanding Endemol Shine’s reach in the region with many of our top formats,” said Drillich.

Prior to joining Endemol Shine, Wasserman served as head of international business for Telefe in Buenos Aires from 2007 to 2012.

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