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Endemol multiplies Denominator

Endemol has acquired international rights to gameshow format The Common Denominator and is set to produce local versions around the world.

A 40×30′ series of The Common Denominator makes its debut on UK broadcaster Channel 4 today, produced by Endemol UK.

The format was originally devised by Roy Even-Tov and Omri Even-Tov, in partnership with Armoza Formats, and was sold to C4 by the Israeli format company last year.

Grant Ross, global head of format acquisitions at Endemol said it is “a fresh new format that can be easily translated for broadcasters in any territory.”

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