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Elephant enters the room with Webedia

European production company Elephant Group has set up a joint venture prodco alongside French digital media firm Webedia.

Véronique Morali

Based in France, Elephant Entertainment will focus on fiction, documentary and entertainment formats for online platforms and TV.

The fledgling outfit already has three projects in development: a shortform fiction series, an event gameshow and a brand-funded entertainment series.

Elephant said the partnership will allow it to tap into Webedia’s social media expertise, give it access to YouTube talent and brands, and provide an understanding of online funding models.

“The creation of Elephant Entertainment is part of our response to the new demands of the audiovisual ecosystem, with historical media looking at how to work with a new generation of YouTube stars and ambitious video platforms looking for premium content with high production values,” said Véronique Morali, CEO of Webedia Group.

“The combination of Webedia and Elephant represents a unique partnership to meet this need, both in France and internationally,” added Morali.

“Elephant Entertainment is a new phase in the development of Elephant and one in which we will be making significant investment,” said Emmanuel Chain, co-CEO of Elephant Group.

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