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Electus grooms male dating rituals

Electus International has picked up the global rights to a documentary series investigating online dating from a male perspective.

Online Dating Rituals of the American Male is made by Top Chef producer Magical Elves and airs in the US on Bravo.

The first of six one-hour episodes premiered on Sunday night and each week the show will follow two different men as they search the internet for their ideal partner or fling.

Electus International, the distribution arm of Ben Silverman’s Electus Prodco, will now shop the series worldwide.

Magical Elves was acquired by UK-based Tinopolis in February.

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