Discovery tackles RugbyPass deal

Discovery Communications has acquired a minority stake in RugbyPass, a digital content platform that provides rugby content to fans in 23 Asian markets.

The OTT sports platform provides both live and on-demand programming across devices and will now get content from Discovery-owned Setanta Sports Asia as part of the deal.

RugbyPass was launched in February by Coliseum Sports Media, offering action from the Aviva Premiership in the UK and European Champions Cup, among other competitions.

Financial terms of the deal were not disclosed but it marks the latest foray into the sports market from factual-focused Discovery following its takeover of Eurosport and subsequent landmark acquisition of the rights to the Olympic Games across Europe.