Please wait...
Please wait...

Discovery pimps Velocity’s brand

Shows such as Garage Squad will remain on the rebranded network

MIPTV: US factual giant Discovery is rebranding its auto-themed US cablenet Velocity as Motor Trend Network.

The name change is part of a wider rebrand of its joint venture The Enthusiast Network, which it runs with Golden Tree Asset Management, as Motor Trend Group, effective immediately.

The Velocity rebrand will follow in the autumn although the channel will retain its theme and continue airing shows including Garage Squad and Bitchin’ Rides.

Motor Trend is also preparing to launch a free-to-air DTT channel in Italy this month and a global launch of the Motor Trend app started with the UK in December.

Please wait...