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Discovery moves web series to TV

Discovery Networks Western Europe is taking a web series from Yahoo!’s Lifestyle Channel and adapting it for television.

Parenting series Bumps, Babies & Beyond is hosted by signer Myleene Klass and produced by UK indie Twofour Broadcast and GroupM Entertainment.

The programme features Klass talking with other mothers about parenting techniques and tricks, and busting some of the myths around pregnancy. It has gained in excess of 2.5 million views on Yahoo!.

The 48-part web series will now be turned into a 6×30′ series for Discovery Home & Health in the UK and TLC across Western Europe. It will air in the third quarter of 2012.

In related news, Discovery Enterprises International has named Hasbro exec George Sonoda as its new regional licensing director in Latin America.

Having held positions with Warner Bros Consumer Products and Twentieth Century Fox Theatrical, Sonoda will direct the sales development, marketing and distribution of consumer products across Discovery brands in Latin America.

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