Discovery hires for India drive

Discovery Communications has appointed a brand management and digital strategy expert to lead its Indian business.

Karan Bajaj

Karan Bajaj will take the role of senior VP and general manager of South Asia from October 17.

He assumes the position vacated by Rahul Johri, who left in February to join the Board of Control for Cricket in India as its first CEO.

Based in Mumbai, Bajaj will report to Arthur Bastings, president of Discovery Networks Asia Pacific.

“India has quickly become one of Discovery’s top-priority global markets. These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both TV and digital,” said Bastings.

Bajaj, who has more than 15 years of brand management and digital strategy experience, was most recently with New York children’s retailer Aden and Anais as chief marketing officer.