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DeNure to exit DHX

Canadian children’s content giant DHX Media has made a series of changes to its senior management team, with co-founder Steven DeNure set to exit the company.

Aaron Ames

Aaron Ames has been appointed chief operating officer at DHX and Josh Scherba has been promoted to president. Both roles were previously held by DeNure.

In addition, Anne Loi has been promoted to the newly created role of chief commercial officer.

Ames will be responsible for DHX’s overall operations and will oversee its broadcast channels under the DHX Television division as well as its licensing agency, CPLG.

Scherba, meanwhile, will oversee the company’s content business, including development, production and distribution, plus its YouTube-based kids’ network, WildBrain.

Josh Scherba

Loi’s remit includes overseeing “key external partnerships, content production and financing, and business analytics.”

The changes come little more than a month after DHX appointed Michael Donovan as CEO, replacing Dana Landry, who stepped down to pursue other projects. Donovan previously held the CEO role at the Halifax-based company between 2006 and 2014.

Donovan said DHX had “added operational depth to our senior team with the appointment of Aaron, and aligned key content and distribution responsibilities under Josh and Anne to leverage and focus their strengths.”

Anne Loi

“These changes are part of our succession plan,” said DeNure. “I have been working with Josh and Anne for the past 18 years, and I know they will excel in these well-deserved new roles. Aaron is a great and familiar addition to the DHX Media team.”

Donovan added: “After an exceptional 35-year career, Steven has decided it’s time to enjoy his successes. We are grateful for his contribution to DHX Media and wish him well in the future.”

Ames previously worked with DHX as chief integration officer following its acquisition of Cookie Jar Entertainment, where he was chief financial officer.

DHX was formed in 2006 through the merger of Decode Entertainment and Halifax Film Company and has since become one of the world’s largest producers and distributors of children’s shows.

It owns properties including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget and Degrassi, as well as three Canadian kids’ TV channels and WildBrain.

Last year the firm initiated a strategic review as it considered the sale of part or all of the company, offloading some of its assets or merging with another party.

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