Cyber Group adds TV5Monde alum

Paris- and LA-based producer and distributor Cyber Group Studios has appointed a former TV5Monde exec as VP of digital development and operations.

Loic de Boudemange

Loic de Boudemange will oversee all digital operations at Cyber including the development, production and exploitation of content. He will also manage content for all social platforms.

At French cultural network TV5Monde, de Boudemange was social media manager. He also previously worked at French commercial network TF1 as a digital and social media executive.

Under the supervision of Raphaelle Mathieu, who was recently promoted to senior VP of sales acquisitions and new media at Cyber, de Boudemange will develop the digital strategy for Cyber’s productions for all markets, including the development and production of content based on in-house and third-party brands and IP. He will also work closely with the recently appointed YouTube kids’ specialist WildBrain as part of the role.

Earlier this month, Cyber added former Disney Interactive EMEA MD Thierry Braille to its team.