CreateIt plans Mipcom Beauty Battle

MIPCOM: Israeli prodco CreateIt Studio is launching a new primetime factual reality format in Cannes that will see people transformed by beauty experts.

Beauty Battle will revolve around Philip Vazzana and his team who will compete every week against new challengers in a bid to transform people’s looks within three hours.

At the end of the 10×60-120′ show, three fashion celebrities will decide whose makeover was better. CreateIt Studio is headed up by CEO Shy Barmeli and has previously been behind docu-reality property Play Date, created with Armoza Formats.

The show was recently acquired in North America and Germany after launching at MipTV earlier this year.