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C21's FutureMedia

 
 

Now celebrating its 15th year Future Media is where content and technology collide. This year’s theme is ‘the new disrupters’ including a series of cutting edge keynotes, panels and interactive sessions that feature those responsible for the next generation content models. As usual we will showcase the best case studies from the digital frontier in a bid to educate and inform the global content business.

FutureMedia is part of Content London, a two-day event made up of three other strands; The Content Funding Forum, The Propaganda Factory and The International Drama Summit. Each is designed for executives working in the international content business to better understand cross-sector opportunities in the ever-changing media and entertainment sector.

Single event or full Content London delegate packages are available by clicking here.

Past events:
FutureMedia 2012

Premium Sponsors:

Partners:

For an at-a-glance four-day Content London agenda click here

Final agenda


8.30 - 9.15
Registration

Your host for the day
Richard Kilgarriff
CEO & founder
Bookomi Ltd & Books for Breakfast




9.15
Opening remarks

9.20
Session 1
Opening keynote:
Chris Clarke, Chief creative officer, DigitasLBi
Has the internet made everything sh*t? Chris will explore how the consumer is more controlled than controlling, how the business model of digital media has promoted bad journalism and how Silicon Valley has produced winner-takes-all business models which put nothing back into the economy in terms of jobs or money. What does that mean for consumers, the audience, and everyone in the content value chain; from brands to channels?
Moderator:
Richard Kilgarriff

10.00
Session 2
Boxing Clever
A new breed of platforms are taking the lead in the battle for control of audiences and revenue. In this session we hear from new on-demand services Cirkus and Wuaki TV what they want from the content industry, and how their commercial models are changing the game and from SkyIQ about how it is evolving a more targeted approach by using digital in increasingly clever ways. Each of these perspectives have a significant impact on the traditional landscape and will shape what happens next in what was once known as television.
Hugh Williams, co-founder, Cirkus
Simon Homent, content director, Wuaki TV
Emma Holden, Strategy and Propositions, SKYIQ
Producer: Richard Kilgarriff, founder and CEO of Bookomi
Moderator: Nigel Walley, managing director, Decipher

10.45
Coffee

11.15
Session 3
The New Disrupters
We all know it's not about linear television anymore. Everything is changing. But what do we keep, what do we throw out, and how do we extend and invent new futures around next generation content? Five of the most innovative players share their latest work to showcase what you can do at the cutting edge to build futures in the content space.
Jeroen Elfferich, Founder and CEO, Ex Machina
Damian Cranney, Founder and CEO, Big Motive
Paul Whitehead, Global commercial director, digital, We R Interactive
Jonathan Laor, CEO, Applicaster
Johnny Webb, Partner, Sundog Pictures
Producer/moderator:
Jonathan Webdale

12.30
Masterclass: Increasing audience engagement for TV with Facebook
Karla Geci

Strategic media partnerships, Facebook
Karla will present a session in which she will outline new ways the social media platform can be used to integrate with TV programming. Facebook has recently released a variety of new APIs (Application Programming Interface) that allow producers and broadcasters to streamline the social experience. This session provides a great opportunity to uncover dynamic ways of building even more effective social into your programming mix.
Producer/moderator:
Richard Kilgarriff

13.00 Lunch

14.00
Session 5
Afternoon Keynote: How to create and run successful channels on YouTube
Patrick Walker
Chief content officer, Base 79
Former senior director of content partnerships for YouTube in Europe, the Middle East and Africa explains how to ensure you are a hit on the world's biggest video sharing website.
Producer/moderator:
Jonathan Webdale

14.30
Session 6
Creating and monetising internet video
Digital has provided a new distribution opportunity for brands to become channels that reach global audiences. As the market matures how are these digital offerings adapting to provide an alternative to mainstream television, and how are their original programming strategies and commercial models redefining how audiences consume video content worldwide?
Andy Taylor, Founder, Little Dot Studios
Torie Chilcott, Co-founder and CEO, Content Division, Rockabox
Peter Cowley, founder and CEO, Spirit Digital Media Producer/moderator:
Jonathan Webdale

15.15
Tea

15.45
Million Second Quiz Case Study
How did the most ambitious event in television perform when NBC debuted the reality event surrounded by digital extensions and what has been learned from the experience?
Stephen Lambert, chairman, All3Media America
Gary Woolf, SVP digital and business development, All3Media International
Producer/moderator:
Richard Kilgarriff

16.15
Session 7
Social Talent - The next generation of TV stars
One tweet from the right account can deliver more traffic to a website than several spots on prime time TV. Millions of subscribers are engaging with video channels created by individuals broadcasting themselves. The dream of user generated TV - made for nothing but making money - is now a reality. In this session you'll meet the player and the platform shaping the social video market, with a chance to ask the next generation of on screen talent what they intend to do with the industry they have inherited.
David Ripert, head of Youtube Next Lab EMEA at Google
Charlie Hides, creator of CharliehidesTV
Lucy Lendrem, talent manager, Gleam Futures
Chris Faith, producer/director
Producer/moderator:
Richard Kilgarriff

17.15
Conference close

17.30-20.00
Content London Networking Cocktail