C21 Kids Content Futures is a one-day event that takes place as part of Content London 2015 on December 1, 2015.
It features a rich mix of sessions around the theme 'Engaging the Butterfly Generation', the generation of kids that just won't settle, anywhere!
What are the most effective content strategies to engage with this most challenging audience and how are the most progressive producers, broadcasters, digital platforms and strategists making it work?
Content case studies, audience research, kids channel sessions, consumer goods sessions and producer & writer panels will examine how to define and meet the demands of this challenging demographic, the primetime viewers of tomorrow.
Output from the event, together with ongoing web content and a series of research papers, will combine to produce the C21Kids Report: Engaging the Butterfly Generation, which will be published in the first quarter of 2016.
We are approaching a broad range of participants to take part in sessions under the following themes:
C21KIDS CONTENT FUTURES: Comedy
With comedy at the top of children's TV exec's shopping lists, action adventure franchises getting an injection of funny, gender differences blurring and memes shaping children's sense of humour online, what will the comedy hits of the future look like?
C21KIDS CONTENT FUTURES: Live-action
A UK tax break for producers of children’s live-action content is set to give the industry a much-needed shot in the arm. This is your chance to hear from the broadcasters commissioning ambitious live-action content and the producers tapping into this new source of funding to get their shows made.
C21KIDS CONTENT FUTURES: Digital originals
TV is no longer the only game in town for animation producers to reach an audience and YouTube is now a viable place to earn a living by going direct to consumer and developing a brand online. We'll speak to those who have built a brand without TV.
C21KIDS CONTENT FUTURES: Trendspotting
How do you engage with audiences on current and emerging platforms in a way that is monetisable? What tech waves should you be surfing to make sure you stay ahead of the game? We'll hear from those ploughing new paths in kids media to see what they think the future holds.
For more information please contact C21 on +44 (0) 20 7729 7460:
Sessions
Nico Franks
Leanne Farrell
Sponsorship
Odiri Iwuji
Peter Treacher
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- AHEAD OF THE CURVENavigating new trends in the global content business.
- DEVELOPMENT SLATEWhat the world’s producers, platforms and channels are developing.
- THOUGHT LEADERSHIPSmart thinking from the people running the content business.
- ANALYTICSDeep dive into the numbers and data.
- ANATOMY OF A DEALThe indispensable guide to deal structure and execution.
- COUNTRYFILEAn essential market-by-market guide to the worldwide content business.
- NEWS ANALYSISThe stories behind the news.
- NEXT BIG THINGSThe people, programmes and businesses that are changing the game.
- PERSPECTIVEViewpoints from the frontline of content.
- CONTENT STRATEGIESThe evolving content strategies of channels and digital platforms.
- THREE-YEAR PLANThe mechanics of forward thinking business strategy.
- FUNDAMENTALSProvides in-depth analysis of the content funding and finance sector worldwide.
- CONTENT TRENDSValuing, planning and managing content business commerce.
- BIG PICTUREInclusivity & diversity, sustainability & environment, business practice & operations, and content & storytelling.
- CEE100The CEE100 is an initiative that profiles 100 leading executives from channels, platforms and producers who are redefining the content business across Central and Eastern Europe.
- THE AI REPORTOngoing coverage of the threat and opportunity AI delivers to the global content business.
- Sections
- FORMATS LABC21FormatsLab is the leading formats resource in the international business.
- FACTUALC21Factual is the non-fiction section on C21Media.net which pulls together all our coverage of the genre in one dedicated area.
- DRAMAC21Drama keeps you up to date with what’s happening in scripted entertainment worldwide.
- KIDSFrom licensing to apps and good old fashioned television this is a one-stop-shop for all your kids content news.
- Mediabase
- Magazines
- Audio
- TV
- Screenings
- Events
- C21Media EventsAn overview of all C21Media events
- Content Americas21 – 23 January 2025
- Content Warsaw3 – 6 June 2024
- Content CanadaSeptember 2024
- Rose d’Or AwardsEntries open 1 July 2024
- Content London2 – 5 December 2024
- The C21 International Drama Series PitchOpen to new scripted drama and comedy drama series that are unseen in the international market
- The C21 International Format AwardsThe leading awards for the global format business, recognising creativity and excellence across a range of categories
- The C21 International Drama AwardsRecognising the best in global scripted creativity through one of the most highly regarded awards shows in the business.
- C21 Digital PitchThe most significant pitch initiative in the global business, allowing creators to connect the best new ideas with the global content community
- ClubC21Back on the beach at MIPTV & MIPCOM!
- Industry Events 2024Our directory of industry events
- Jobs
- Shop