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CME joins European Media Alliance

Central European Media Enterprises (CME) has become the latest broadcaster to join the regional European Media Alliance (EMA).

Christof Wahl

Germany’s ProSiebenSat.1 joined forces with European broadcasters to launch EMA in 2014 in a bid to create investment opportunities between operators in the region.

Members including France’s TF1 Group and Mediaset in Italy and Spain worked together recently to found the European Broadcaster Exchange, an independent joint venture for the sale of pan-European video.

Christof Wahl, digital and chief operating officer at ProSiebenSat.1 Group and a member of the executive board, said the CME agreement meant EMA would cover about 550 million viewers.

He added it would enable members to “tap into a pan-European market, earn additional revenue potential, and cooperate on innovative business models particularly in the digital segment.”

Christoph Mainusch, co-CEO of CME, said that the deal would accelerate digital technology roll-outs and “increase the amount of high-quality content available to entertain audiences.”

Other members of EMA include Channel 4 in the UK, Modern Times Group in Scandinavia, Dogan TV Holding in Turkey and Poland’s TVN.

CME broadcasts 36 television channels across Central and Eastern Europe, including bTV in Bulgaria, Doma in Croatia, Nova in the Czech Republic and MTV Romania.

It has had a turbulent history in recent years, suffering an advertising collapse in its key markets in 2013 that threatened the future of the firm before a bail-out by Time Warner.

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