Cisneros, Telefe in African tie-up

MIPCOM: Cisneros distribution arm Cisneros Media Distribution (CMD) has struck a deal to shop Argentinian channel Telefe’s content in Africa.

The agreement covers a selection of Telefe’s telenovelas, headlined by titles such as Somos Familia (We are Family, 183×60’), Camino al Amor (Love Road, 120×60’) and Herencia de Amor (Legacy of Passion, 131×60’).

Telefe’s link-up with CMD will help sales for both parties in the region. Cisneros has a long-established presence in Africa as a distributor of Hispanic programming, while Telefe’s content will enhance CMD’s own telenovela inventory.

Marcello Coltro, Cisneros Media exec VP of content distribution, said: “We believe the collective advantages of presenting this remarkable catalogue with the classic telenovela approach of CMD’s storytelling campaign and the distinctive edginess of Telefe’s trademark productions, which complement each other, will become a strong proposition for our mutual clientele in Africa.”

The agreement with CMD follows a number of international content partnerships struck by Telefe over the past two weeks, including an unscripted formats co-development deal with Keshet International and a production hub for gameshows.