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CBS launches SVoD in Italy

LA SCREENINGS: CBS Studios International is launching a subscription video-on-demand (SVoD) channel in Italy, in partnership with a local partner.

On day two of the international screenings week here in LA, the US studio today announced it was teaming with Telecom Italia to stream CBS content in Italy on the telco’s OTT platform Cubovision.

The new SVoD service, simply called CBS, is the first branded subscription channel from the Hollywood studio in the Italian market. It will carry early seasons of NCIS, Dexter, Nurse Jackie, Numbe3rs, Everybody Hates Chris and 90210 as well as full seasons of classics such as Star Trek: Enterprise and Twin Peaks.

“With its launch in Italy, Cubovision is focused on adding significant quality to the entertainment choices available to Italian consumers, while providing a valuable new channel, increased consumer reach, adding ‘value creation’ to the entire offer of TV programming from Telecom Italia, said Paolo d’Andrea, head of innovative value-added service, Telecom Italia.

Launched in December 2010, Cubovision is available on digital TVs, smart TVs, DTT decoders, gaming consoles, PCs, smartphones and tablets. The service already features MTV, Nickelodeon and ABC channels.

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