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C5 extends Big Brother deal

UK broadcaster Channel 5 (C5) has extended its deal with Endemol Shine UK for the rights to reality series Big Brother.

Big Brother on CBS

Big Brother on CBS

Viacom-owned C5 will broadcast the show for a further three years until the end of 2018.

Under the deal, C5 will continue to broadcast two seasons of Celebrity Big Brother and one season of Big Brother each year – all of which will be produced by Endemol Shine UK’s indie Initial.

The renewal follows record ratings for the latest series of Celebrity Big Brother broadcast on C5 in January, which attracted an average audience of 3.1 million per episode and an 11.4% share of viewing, according to the broadcaster.

C5 chief operating officer Paul Dunthorne, who negotiated the deal extension on behalf of the broadcaster, said: “Big Brother in all its guises brings a huge and varied cross-section of viewers to C5 and typifies the appointment-to-view programming we want on the channel.

“It remains one of TV’s most talked about and popular programmes and I’m genuinely delighted we’ve secured it for at least three more years.”

Channel 5 picked the format up in 2011 after rival terrestrial broadcaster Channel 4 decided to axe its version after 10 years on air.

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