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C4 finds Common Denominator

The UK’s Channel 4 has ordered a local version of an Israeli quiz show format for its 2013 schedule.

The Common Denominator is a 30-minute gameshow that tests how people think, rather than what they know. Contestants must mix general knowledge with lateral thinking to win cash prizes. The aim is to find the common denominator between two seemingly random things.

The show originated at Israel’s Armoza Formats, created by Roey and Omri Even-Tov, and made its debut on Star TV in Turkey.

The UK version will be made by Endemol’s Remarkable Television and will air daily on C4 in early 2013. The broadcaster has ordered 40 episodes, fronted by Phil Spencer, one of the presenters of popular home-finding show Location, Location, Location.

C4 head of formats Dominic Bird and commissioning editor David Sayer greenlit the show. The executive producers for the series are Remarkable’s David Flynn, James Fox and Richard Hague. Neil Gallery is series producer.

Armoza previously sold The Bubble, a format where contestants have to identify which news stories from the previous seven days are real and which are fake after spending a week in isolation, to the BBC.

Commenting on Common Denominator’s development, CEO Avi Armoza said: “We had the UK in mind. It’s a format about the way you think, which very much fits with the British culture of gameshows. Now we have placed it with Channel 4 the next stage is taking it elsewhere.”

The show is one of several greenlit by C4 for its daytime schedule premiering over the coming months.

Objective Pictures is making Race the Clock (wt), a 30×35′ series fronted by Rory Bremner where contestants must stay in control of the game for the longest amount of time, but not risk time running out and them walking away with nothing.

Magical Mystery Tour (wt, 20×30′), from 12 Yard Productions, sees Coach Trip’s Brendan Sheerin lead eight tourists on five day trips of a lifetime to exotic destinations. The participants don’t know where they will be going, or what they will be doing there, and the quality of the holiday is determined by their performance in a series of challenges.

Sheerin is also fronting dating series Brendan’s Love Boat, produced by Optomen for C4.

All three series will premiere in 2013.

The channel is moving its Four Rooms format to daytime with a 30×60′ commission for FremantleMedia UK, and has greenlit Thames Scotland to make gameshow 1001 Things You Should Know (30×30′) that will premiere next month.

In related news C4, has moved its Man Down comedy pilot to series with a 6×30′ order for producers Avalon Television.

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