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Brazil’s Futura toys with edutainment

Infotoy looks back at popular toys from the past

Brazilian cable and satellite channel Canal Futura has picked up two edutainment shows, one exploring toys of yesteryear and the other historical stories about countries around the world.

Infotoy (26×7’) is produced by MK Media Group’s in-house production outfit MeetMinds in Kiev, Ukraine. The series features 26 stories about the invention, development and success of a selection of toys.

Who’s There? (12×7’), a coproduction between MeetMinds and Svoya Production in Ukraine, tells stories about different countries, including humorous facts about their history. The UK, New Zealand, Mexico, Kazakhstan, Greece, Turkey, the UAE, Norway, Senegal, Indonesia, Ukraine and Switzerland all feature.

MK has also sold two documentaries into Greece in co-operation with Austria’s ORF Enterprise.

Cosmote TV’s Cosmote History HD channel has picked up The Alexandra Library (1×45’), produced by ORF, and Christos Anesti – Easter in Greece (1×52’), produced by ORF and 3sat.


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