Bonnier tunes into Frequency

Sweden’s Bonnier Group has agreed a multi-year that will make its video content available across US-based Frequency’s TV and OTT services.

Sean Holzman

The agreement will allow Frequency’s customers to access Bonnier’s premium video channels across all platforms and on an international basis.

The deal has been struck with Bonnier Corp, the US division of the Swedish media giant, which operates more than 30 multi-channel brands including Popular Science, Saveur, Field & Stream and Outdoor Life.

Sean Holzman, Bonnier Corp’s chief digital revenue officer, said the agreement “allows us to leverage their powerful technology platform and reach new viewers across pay TV and mobile platforms around the world.”

John Wells, VP of business development at Frequency, said Bonnier’s content is “engaging, timeless and of the highest quality, covering topics that appeal to multiple demographics. It is just what our operator customers and audiences are looking for.”

Frequency aggregates and distributes video from providers including TV and multi-channel networks as well as individual creators via white-label services across TV, mobile and OTT.