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BBCWW preps AR with Blippar

Planet Earth II has sold around the world

Planet Earth II has sold around the world

BBC Worldwide (BBCWW) has linked up with tech company Blippar to create an interactive multimedia experience for its blue-chip factual series Planet Earth II.

The partnership will allow users of the Blippar mobile app to gain access to short augmented-reality (AR) experiences featuring entertaining and educational facts about animals’ diets and habitats.

Ambarish Mitra, co-founder and CEO of Blippar, said: “AR fuses the digital world with the physical world around us and is an unparalleled tool for storytelling.”

Julia Nocciolino, VP of brands for Asia at BBCWW, added: “With Blippar’s unique visual discovery browser, fans will be able to engage and learn more about some of the Earth’s most iconic habitats featured in Planet Earth II in a unique way.”

Broadcasters around the world have bought Planet Earth II, which is narrated by Sir David Attenborough and has become a ratings smash for the BBC. It’s coproduced by BBC America in the US, Germany’s ZDF and France Télévisions.

  

 

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