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BBCWW hires ITVSGE exec for Italy, Iberia

BBC Worldwide has appointed a long-serving ITV Studios Global Entertainment (ITVSGE) executive to the newly created role of VP of sales for Italy and Iberia.

Andre Renaud

Andre Renaud

Andre Renaud will be responsible for all TV and digital sales as well as format licensing in the region.

He will report to Tobi de Graaff, exec VP of western Europe, and will take up his new role in January 2017.

Renaud’s most recent position was sales director for EMEA and international format sales at ITVSGE, managing content and format sales in Italian speaking markets, the Middle East and Africa.

He was also responsible for international format production partnerships and previously managed ITV’s sales business in Benelux, Israel, Greece and Portugal during his 12-year stint at the broadcaster.

“Andre will be a huge asset to the team with his background in TV and format sales across a number of different markets,” said de Graaf.

“His appointment follows two other recent key western Europe hires, Adam Bishop, our VP of sales for German and French speaking territories, and Fraser Robinson who joined us as our genre director for scripted.”

An ITVSGE spokeswoman told C21 the firm is now recruiting to fill Renaud’s role.

Earlier this year, BBCWW reshuffled its teams in Europe, handing De Graaff a wider remit to include responsibility for managing BBCWW’s relationships with key global customers.

At the time, BBCWW said it would also invest further in its Western European sales team, creating a number of new specialist roles.

  

 

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