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BBCWW alum enters Boulder Creek

MIPCOM: UK-based producer and distributor Boulder Creek International (BCI) has appointed a former BBC Worldwide (BCCWW) exec as its new sales manager.

Sarah Diggins

Sarah Diggins has worked in TV for more than 15 years and most recently managed format sales across Asia and CEE for UK sales outfit Magnify Media, which she joined in February this year.

Diggins devised and implemented a sales strategy at the start-up and advised on the sales potential of both its existing slate and new acquisitions. Prior to that, she was a territory manager at BBCWW and also previously worked at Entertainment Rights, Leopard Films and All3Media International.

Diggins’ remit includes overseeing sales and working with producers to acquire new programming.

She reports to BCI MD Matt Jeschelnik, as does Natalya Thomas who has joined the company as a sales executive.

Thomas, who previously worked in music sales at Audio Network and Getty Images, will pitch BCI’s catalogue and acquire new programming.

Jeschelnik said the duo’s “experience and knowledge of the industry will prove valuable and hiring them represents an exciting change to the way BCI will work.”

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