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BBCS raids Amazon for Asia hire

BBC Studios (BBCS) has appointed a former Amazon, Hulu and 20th Century Fox executive to head part of its business in Asia.

Geo Lee

Geo Lee has been named senior VP and general manager for BBCS in North-East Asia, based in Seoul, from where he will oversee operations across South Korea and Japan.

Lee, who reports to David Weiland, executive VP for BBCS in Asia, joins from Amazon Japan, where he headed the TVoD division. Before that he held senior positions at Hulu, 20th Century Fox and Tsutaya in Japan, where he worked across user engagement, marketing and merchandising.

Weiland said Lee would “bring with him a wealth of digital, marketing, theatrical and production experience from the US, Korea and, most recently, Japan, that will be beneficial in further developing our business in North-East Asia.”

Lee added he would be focused on driving “content, channel, format and digital sales, as well as developing more partnership opportunities in the region.”

BBCS unveiled plans to merge with commercial arm BBC Worldwide last year and has been rejigging its global teams over recent months.

The UK pubcaster’s global production and commercial arm unveiled plans to launch in Australia in February, with former Matchbox exec Kylie Washington appointed to head operations.

Earlier this week BBCS’s director of factual entertainment and entertainment Tracy Forsyth revealed she would be leaving the organisation as part of a wider restructure.

BBCS makes more than 2,000 hours of programming each year across all genres, including Strictly Come Dancing in the UK, sci-fi drama Doctor Who and motoring show Top Gear.

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