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BBC hails Voice success

The BBC has said that singing competition The Voice was BBC1′s “biggest new entertainment series on record,” despite a ratings drop in the second part of the season.

The broadcaster said the main show had a consolidated series average of 9.2 million and a 38.5% audience share, with the Sunday night results show averaging 6.9 million viewers. Across all episodes, it averaged 8.9 million.

“The Voice UK has broken all records for a new entertainment show on the BBC. I’m really proud of the coaches, artists and producers who have achieved this,” said BBC1 controller Danny Cohen.

However, the affirmation comes just weeks after Talpa boss John De Mol went public about planned changes to the format, admitting UK ratings “could have been better,” after they fell below five million last month.

The BBC previously said The Voice’s season’s final averaged 7.1 million viewers when it was broadcast earlier this month – substantially fewer than the 13.1 million that tuned into ITV’s rival talent show Britain’s Got Talent during its May live final. At the beginning of the season, The Voice attracted audiences of more than 10 million viewers.

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