Barcroft TV goes global with MSN

Online platform MSN is to carry viral video content from UK factual producer and distributor Barcroft Media via a dedicated channel in the US and around the world.

Already viewable on MSN UK, the Barcroft TV content will be available to MSN’s US audience before being rolled out across the company’s global network of websites.

Barcroft TV has more than 620,000 subscribers on YouTube and previously aired content on Yahoo!, GyaO! in Japan and the Chinese version of YouTube, YouKu.

The channel specialises in viral clips of extreme sports, extraordinary aspects of the natural world and wildlife. It expects to clock up one billion views in the next 12 months and has plans to air longer-form content.

Amongst Barcroft TV’s most popular clips are SkyVets, Flying Lion and Tiger Attack Stunt, which have generated more than 100 million views between them.