Barcroft gets Grylls on YouTube

International adventurer Bear Grylls has teamed up with UK production company Barcroft Media to launch a YouTube channel.

Bear Grylls Adventure goes live on November 28 and will contain short clips, adventure-themed content and behind-the-scenes footage featuring Grylls.

The channel will also include long-form programmes from third-party producers and distributors.

“Combining world-class talent like Bear with Barcroft Media’s ability to reach huge global audiences on YouTube is a no-brainer,” said Sam Barcroft, CEO and founder of the prodco.