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Banijay to host ZDFE’s Wanna Bet?

The Italian version of Wanna Bet?, Vuoi Scommettere?, debuted on Canale 5 yesterday

Banijay Group has agreed a deal with Germany’s ZDF Enterprises (ZDFE) to represent one of its longest running formats.

Wanna Bet? first aired on German network ZDF in 1981 and has already been adapted in 12 territories, most recently in Italy as Vuoi Scommettere?, which will premiere on Mediaset’s Canale 5 tonight, produced by Magnolia.

The show sees members of the public perform a host of unusual, outrageous and often difficult tasks in front of celebrities. The celebs bet on the outcomes, with the wagers involving performing embarrassing, amusing or charitable activities if they lose.

Banijay will now handle format sales outside of German-speaking Europe and the US after taking over from ZDFE. Banijay will also produce a number of its own international versions, with details yet to be revealed.

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