Banijay opts for Armoza authenticity

MIPCOM: Banijay Finland has picked up new factual reality format The Virgins from Israel’s Armoza Formats.

Israel’s Channel 10 has already ordered The Virgins

The deal is the first international sale for the 60-minute format, which has already been commissioned by Israel’s Channel 10.

The programme follows a variety of people and their journey towards a life-changing experience, such as flying or being able to see for the first time.

The format is another example of a move towards more authentic storytelling rather than overly constructed shows.

Armoza is marking its 10 anniversary this year with a slate “focused on bringing new experiences, emotions and authenticity to viewers,” said Avi Armoza, CEO of the company.

“Viewers are looking for authentic people with real and relatable stories and this show brings them exactly this,” he said.

No broadcaster is yet attached to the Banijay pick-up, which is one of several currently being negotiated at Mipcom, according to Armoza.

The latest deal follows the sale of Armoza gameshow format Babushka to STV yesterday.