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Club C21

Avalon, Vertical prep Snapchat format

Ghost Hunt

UK- and US-based producer and distributor Avalon and Elisabeth Murdoch’s mobile-first content studio Vertical Networks are launching one of their Snapchat shows as a format in the US.

Ghost Hunt is the first coproduction between Vertical and Avalon (Last Week Tonight with John Oliver, Catastrophe, Workaholics) and was made exclusively for Snapchat’s Discover portal, where it debuted in November.

The original series, an unscripted comedy format, was produced by Chloe Pisello at Avalon and Matt Harper at Vertical. The two companies are now looking to partner with unnamed US linear networks on the show, which has been adapted into an unscripted format.

Ghost Hunt’s Snapchat premiere pulled in 5.35 million unique viewers, with subsequent episodes attracting more than five million unique viewers per episode, making it one of the social media service’s top-performing shows at the time.

The show takes aim at the dating phenomenon of ‘ghosting,’ which sees one half of a couple suddenly cut off contact with the other. In each episode, comedian Matteo Lane helps someone track down a past romantic partner who ghosted them, ultimately bringing the two parties together for closure.

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