Armoza bags Trinny & Susannah

MIPCOM: UK fashion experts Trinny Woodall and Susannah Constantine have been out and about here in Cannes promoting their new Israeli makeover format.

Trinny Woodall and Susannah Constantine

Trinny & Susannah: Inside Out is based on an Israeli programme produced by Abot Hameiri Productions for Channel 10 in Israel, with Armoza Formats shopping the show here in Cannes.

The new format “examines how fashion and style can influence one’s behaviour and perception, and can cause breakdowns in relationships,” according to the distributor.

“Trinny & Susannah: Inside Out offers significant international potential,” added Avi Armoza, founder and CEO of Armoza Formats. “The new format demonstrates our ongoing commitment to creating high quality, entertaining content that resonates with global audiences and we look forward to a busy week ahead in Cannes.”

The show sends the What Not to Wear duo around Israel giving local women “psychological makeovers” – as the fasionista duo described it to C21 here in Cannes – via fashion and style overhauls and is scheduled to debut in Israel later this month.

The move continues Woodall and Constantine’s international brand roll-out, after they starred in makeover shows in Australia, Holland, the US and elsewhere.