The BBC reached its highest ever number of TV programme requests on the iPlayer VoD service on New Year’s Day, capping a strong digital year for the broadcaster.
In total, 6.7 million TV shows were accessed on the iPlayer on January 1 2013, compared to 5.4 million on its strongest day during last year’s festive period, on January 2 2012.
The figure marked the strongest single day on record for TV shows accessed through the service. August 7, during the London Olympics, held the previous record, with 6.4 million TV requests.
Between December 22 and January 1, a total of 77 million TV and radio programme requests were logged on the iPlayer, with the BBC’s Doctor Who Christmas special proving the most popular single show.
The BBC also noted a rise in the number of users accessing content from mobiles, tablets and internet-connected TVs, with the iPlayer app downloaded almost 300,000 times on Christmas day alone, taking total downloads for the app to some 13 million by the end of 2012.
The news comes after the BBC topped 200 million TV and radio programme requests for the first time in October, with 213 million logged for the month. The public broadcaster, which had a stated aim to make the iPlayer accessible from more devices in 2012, also focused heavily digital for its coverage of the Olympics, making up to 24 live streams of the action available to stream online.