MIPCOM: Shanghai Media Group (SMG) has licensed a second Shine Group entertainment format for its 2013 line-up.
Minute to Win It (11x90′) is being produced for SMG-owned network Dragon TV, while cookery format MasterChef is returning to the channel following its first run (12x90′).
SMG’s Yang Wenhong, VP of SMG and president of Dragon TV, said the company was looking forward to “working closely with Shine Group to allow MasterChef to thrive off-screen in China, generating more value through ancillary activities.”
The series is currently produced in more than 35 countries and airs in at least 200 territories, most recently in Malaysia, Peru and South Africa, as well as China.
Both shows will air in 2013 and are now in pre-production