MIPCOM: Norway has become the latest territory to jump into celebrity diving shows, following a sudden leap in interest in the concept.
The latest sale involves Banijay Entertainment’s weekend primetime format Stars in Danger (aka TV Total Turmspringen), which TV2 has acquired and plans to air in 2013.
Pil Gundelach Brandstrup, TV2′s programming director, said celebrity diving was proving “one of the most sought-after concepts in Cannes this year.”
He added: “Stars in Danger is both challenging and engaging TV of the very best kind, and will create a number of magic moments on TV2. Our viewers can look forward to a very funny, impressive and spectacular show, with high-dive acrobatics, performed by daring celebrity teams.”
In the annual German version on ProSieben, TV Total Turmspringen, on air since 2004, celebrity contestants compete in a variety of competitions, from high-diving and springboard to synchronised diving. The TV2 deal is the Banijay diving format’s first international sale.
The concept of celebrity diving has already sparked a formats row with Banijay International accusing rival Dutch production and distribution company Eyeworks, over similarities to its Celebrity Splash format.
However, Eyeworks has rejected the claims and has this week sold its show to ABC in the US, ITV in the UK and TF1 in France.