MIPCOM: The UK’s television production exports grew by 9% during 2011, according to a report commissioned by indie trade body Pact.
The increase has been driven by sales outside traditional territories such as the US and Australia. Revenues in ‘the rest of the world’ – including Turkey, South Africa and the Middle East – are up 34% year on year.
Sales to the US grew 6% to £555m and it remains the UK’s largest export market. Sales to Australasia were up 11% at £164m.
While completed programmes remain the biggest revenue driver – £701m, up 18% year on year – the sale of formats brought in £147m last year, compared with £115m the year before.
Pact CEO John McVay said: “Newer markets, such as parts of the Middle East, are realising that the UK makes some of the best TV in the world.”