MIPCOM: Public broadcaster France 3 has picked up a gameshow format that Newen Distribution will be selling here in Cannes next week.
The show, titled Harry and unveiled last Mipcom, was developed by Paris-based production and distribution group Newen with French indie prodco Big Nose. It was acquired by Turkish channel ATV in July and Newen today said France 3 will “soon” air its own daily stripped version.
The show involves contestants putting together words from groups of letters and combines strategy and luck. It was conceived as a daily or weekly 40-minute series.
Newen’s format slate for Mipcom will also include Can You Feel Love, a dating format developed by Newen’s in-house team. Ukrainian channel ND has acquired this for a weekly primetime show that starts airing this month.
Looking For the New Action Star, meanwhile, is a talent format for wannabe stuntmen. Created by Pitch Prod, part of Telfrance, this format has already aired in France on TF6.
Newen is hoping to position itself at the centre of France’s format export drive. It has also created a format exchange alliance with Globomedia (Spain), TeVe Media Group (the Netherlands) and Bavaria Film (Germany).
“This ambition of ours is fulfilled simultaneously through our research and development team, headed by Alexandra Crucq, and through the Newen Network,” said CEO Fabrice Larue.
“The formats we’re presenting have already been acquired by major broadcasters. Newen Network, which enables us to identify early on and then develop the best European formats, will continue its expansion in the upcoming months.”
Last month, French TV funding body Centre National du Cinéma & l’Image Animée (CNC) said the export of French formats had increased 15.4% to reach US$25.5m in 2011 compared with 2010.