C21Media has launched C21 for iPad through Apple Newsstand, mixing video, audio and written content and offering programme distributors the opportunity to embed trailers within advertising.
You can subscribe free to C21 for iPad and download the first edition from iTunes by clicking here.
You can find out more about how you can enhance your Mipcom advertising with cross-platform advertising and spot video promotion by clicking here.
C21 for iPad will publish a companion edition to every issue of Channel 21 international, featuring editorial and advertising from the print magazine, together with additional video and audio content from C21Media.net.
Every advert from the print magazine will feature in the iPad edition, and clients will be able to embed promotional trailers within advertising to enhance their campaigns.
C21 editor-in-chief & managing director David Jenkinson said: “The iPad provides an ideal platform to turn magazines into channels, to enhance editorial with multimedia content, and to offer advertisers new ways to promote their programming to the world.
“It is our belief that if people aren’t watching and listening to your magazines and websites, then soon they won’t be reading them either. We have worked hard to create a rich multimedia business, with C21TV, C21screenings and Talking Shop audio interviews adding variety to our online publishing business. We can now take this mobile through the iPad, offering readers and advertisers a compelling new way to experience C21 content on the go.
Jenkinson added: “Print remains a vital part of our business – and ironically, as digital emerges, well designed and written magazines seem to be cherished by readers. But any publisher that does not offer an iPad version of its print magazine is failing its audience, and will increasingly find its publications left in bins at markets around the world as readers become viewers, and move on.”
C21 for iPad joins two existing C21 apps in the iTunes store; C21screen – the free mobile screenings app that can be used offline, and C21Media’s Market Survival Guide, produced in association with Warner Bros International Television.