Kevin Reilly, the president of entertainment at Fox, will take on an expanded role following the latest executive shuffle at the News Corporation-owned network.
As chairman of entertainment for Fox, Reilly will be responsible for all programming, including alternative and reality, and oversee scheduling, marketing, research, digital and business affairs.
His promotion comes after Peter Rice was named chairman and CEO of Fox Networks Group (FNG) in July.
Rice was previously chairman of entertainment for Fox – Reilly’s new role – until he was made chairman of entertainment for FNG, which includes Fox and cable network FX, in 2010.
Under Reilly’s leadership, Fox has been the number one network among adults aged 18-49 for a record eight consecutive seasons, though he has previously said this record is likely to come to an end this year as CBS will host the Super Bowl.
He has overseen the launch of Glee and comedy New Girl, as well as the The X Factor, which will begin its second season this fall.
Reilly has also steered investment in digital and social media, and was behind the recently launched Animation Domination HD, a production subsidiary that will make alternative animation for digital channels and a late-night block on Fox.
Before joining Fox in 2007, he was president of entertainment at NBC. Prior posts include president of entertainment at FX and president of production company Brillstein-Grey Entertainment.
This latest executive change comes as News Corp forges ahead with plans to split the company into an entertainment firm, which will include Fox, and a publishing arm that will house its newspaper interests.