UK book publisher Random House Group (RHG) has created an intellectual property arm to exploit its titles across media platforms including television.
Random House Enterprises (RHE) will mainly seek to create multi-platform business opportunities for its content and IP for sectors such as TV, L&M, gaming and live events.
Discovery Communications’ VP of international consumer products Jo Edwards has been drafted in to lead the division as head of licensing, reporting to RHG’s group commercial director Nigel Waters.
“Together with our authors we are in the privileged position of creating and controlling world-class content and it is our duty to look at all possible ways of taking our authors, their works and brands to the widest possible audiences,” said Waters.
RHG, owned by RTL Group parent Bertelsmann, publishes the global erotic novel hit 50 Shades of Grey through a subsidiary division. The saucy book is currently being developed into a feature film trilogy in the US.
RHG has been moving more into video entertainment in the past year. It has a TV joint venture with UK cartoon producer Komixx Entertainment called Random House Children’s Screen Entertainment and is developing scripts for TV with FremantleMedia through its US-based Random House Television unit.