Multi-channel broadcaster UKTV will launch on UK telco TalkTalk’s version of IPTV hybrid service YouView.
UKTV, owned by BBC Worldwide and Scripps Networks Interactive, will offer all of its branded channels and some video-on-demand content on the upcoming platform.
This follows a similar deal closed this week that will see BSkyB place its channels on the set-top box, which will be distributed free to customers of bundled broadband and phone service TalkTalk Plus.
The UKTV agreement will include programmes such as magic-themed series Dynamo: Magician Impossible, which aired on Watch; Hart of Dixie (Really), Mafia’s Greatest Hits (Yesterday), Yes Prime Minister (Gold) and Choccywoccydoodah (Good Food).
A TalkTalk spokeswoman told C21 its customers would be informed of the platform’s launch date within two months.
The much-delayed YouView service – supported by TalkTalk along with telco BT, TV infrastructure group Arqiva and all four UK terrestrial broadcasters – finally launched this week, with Humax-developed boxes going on sale for £299 (US$458).
Some commentators claimed the price is too high and a poll on The Guardian’s website this month suggested 89% of people would not pay nearly £300 for the service.