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Broadcasters around the world have picked up a documentary about record-breaking Jamaican sprinter Usain Bolt ahead of this summer’s London Olympics.
Usain Bolt: The Fastest Man Alive was produced by Elephant Doc and Leiblang Productions for France 2 and has already aired in the UK on BBC1 and on SBS in Australia.
Distributor Zodiak Rights has now sealed deals for the hour-long doc across Europe with broadcasters including Denmark’s TV2, Nelonen Media in Finland, SVT in Sweden, Switzerland’s RTS and Discovery in Italy.
Further afield, Noga Communications in Israel, Globosat in Brazil and Japan’s NHK have also picked up the profile, which gets up close and personal with the world’s fastest man, his family and coaches.
The doc averaged 2.2 million viewers and a 26% increase in the primetime slot when it aired on BBC1 on Monday July 16. The programme is directed by French filmmaker Gaël Leiblang.
