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Warner Bros International Television Production (WBITVP) will develop a new psychological gameshow for the international market, after choosing the winner of a pilot competition.
London-based developer Sean O’Riordan scooped an option deal and US$5,000 after his format won a development opportunity offered by the US studio to UK-based non-scripted format developers, as part of an independent pilot competition run by the New York Television Festival (NYTVF).
The show, Newton’s Law, was produced by O’Riordan as a graduation project while studying at the UK’s National Film & Television School’s TV department. It will now be screened as an official selection at the 2012 NYTVF, which takes place in October.
Andrew Zein, senior VP of creative, format development and sales at WBITVP, said Newton’s Law was the “stand-out format” among the entrants, adding that it will now be further developed with a view to bringing it to market.
The competition, alongside a similar deal offered by Fox Television Studios and prodco Apostle for a scripted project, was launched at the NYTVF London in November last year as part of a search for new UK talent.
Earlier this year, WBITVP picked up the winner of another format development pitch, dating show Looking For Love. This was pitched during the C21-backed MipFormats Pitch in April by Stuart Coxe (Wipeout Canada) of Toronto’s Antica Productions.
