Russian entertainment channel Peretz is prepping a gameshow in which contestants have to keep hold of a car for three days, similar to the format Touch the Truck.
The show, called The Car, will be produced by Story First Production, part of Peretz owner CTC Media.
In the programme, 10 people are challenged to keep touching the car for 72 hours, with little time to sleep or rest.
Meanwhile, they must all complete tasks and challenges while continuing to touch the vehicle, with the last remaining contestant winning the car.
Peretz will air as part of a three-day live broadcast. It will also be streamed online.
The Car is due to air in September, with filming taking place in a shopping centre in Moscow.
A number of formats based on a similar premise aired elsewhere, such as Touch the Truck on Channel 5 in the UK and Le Main on French net NRJ12.